CONVERSIONS - Get percentage of units purchased relative to people who viewed the product

Formula Generator

Get conversion rate metrics showing the percentage of units purchased relative to people who viewed the product. To refine your results further, use the optional parameters (e.g. filter by specific SKUs or display type).

Fill in the fields below, then copy and paste your formula.

Enter the seller ID for the Amazon seller account.

Select a predefined date period to get conversion metrics, or choose 'Date Range' to specify a start and end date.

=GET_CONVERSIONRATE("sellerId", "Period")

Optional parameters

Use Default for the seller default marketplace. Other valid values are country codes US, UK, CA, etc.

Choose display type: All for all conversions, B2B for business-to-business only, or excludeB2B to exclude B2B conversions.

Find conversion metrics for a specific SKU/ASIN, or type e.g. A1:A115 to show metrics for SKUs within that range.

=GET_CONVERSIONRATE("sellerId", "Period")

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